I lead creative direction for campaigns, brand platforms and communication systems. I work as part of the team or as an external partner to raise the creative level where it's needed most.
Senior creative direction goes beyond designing or conceptualising pieces. It's the work of the person who makes decisions about the creative direction of a brand or campaign — defines what it communicates and how, coordinates teams and ensures the vision holds from brief to final result.
With 18+ years of direct experience at two of the most demanding networks in the world — Ogilvy WPP in Madrid and Accenture Song in Málaga — I work for brands that need more than execution: they need creative direction, criteria and authority.
I work with brands, agencies and in-house teams across Europe and LATAM. Available for senior roles, selected projects and fractional creative direction.