Multi-year brand campaign platform for Spain's national airline. Creative direction of brand communication, TVCs and integrated campaigns from Ogilvy WPP Madrid.
Iberia is one of Spain's most recognised brands and part of the IAG group alongside British Airways and Vueling. The work at Ogilvy involved developing brand communication that connected with travel as a human experience, beyond the functionality of air transport.
Three years of work included campaigns across multiple formats: TVCs, digital, OOH and in-store communication. The creative logic was built on the idea that travelling isn't just arriving at a destination — it's what happens on the way: the encounters, the reunions, the moments only travel makes possible.
I work with brands, agencies and in-house teams across Europe and LATAM. Available for senior roles, selected projects and fractional creative direction.