I design and direct the construction or evolution of brands: from the name and positioning concept to the complete visual system that makes a brand recognisable, functional and scalable.
Good branding builds brands that hold coherence in any context — digital, print, physical, editorial, social. A visual system is the set of decisions — typography, colour, form, iconography, spacing, hierarchy — that give a brand consistent identity beyond whoever is designing each individual piece.
I work from concept through to application. The deliverable isn't a logo — it's a system the team can use independently that maintains quality over time.
I work with brands, agencies and in-house teams across Europe and LATAM. Available for senior roles, selected projects and fractional creative direction.