I develop integrated campaigns from concept to last adaptation. The work includes the idea, art direction, storytelling and the logic of how each piece works simultaneously across different media.
A 360° campaign isn't the same as making many pieces. It's building an idea with enough conceptual and emotional weight to adapt to different formats, channels and funnel moments without losing coherence or impact.
The work behind what you see — the film, the graphic, the post — is a creative direction process that starts well before the brief and ends well after launch, supervising that every piece has the right level and tone.
I work with brands, agencies and in-house teams across Europe and LATAM. Available for senior roles, selected projects and fractional creative direction.