Brand identity construction for ASTQR, a clothing store in Palermo, Buenos Aires. Full visual system design for a brand with an editorial positioning and physical presence.
ASTQR is a clothing store in Buenos Aires' Palermo neighbourhood with a visual and curatorial proposal that stands apart from the mainstream fashion circuit. The project required building an identity that reflected that character — editorial, contemporary, with graphic weight — and that worked both in the physical space and digital communication.
The work included building the complete visual system: logotype, colour palette, typography, iconography and application criteria. The art direction also defined the brand's photographic language for social media and product communication.
I work with brands, agencies and in-house teams across Europe and LATAM. Available for senior roles, selected projects and fractional creative direction.